Frequently
Asked
Questions
Answers to the questions founders ask most – starting with just an idea, cost, timelines and how the process works.
Questions Founders
Usually Ask
Here are some common questions we get from founders, with clear and practical answers.
I only have an idea. Can I still work with you?
Yes. You don't need to have a formula or manufacturer ready. We can start with your idea and figure out the next steps together.
How much money do I need to start?
It depends on the category, product, MOQ, packaging and how you plan to launch. As a broad starting range, projects can vary from ₹3-5 lakh to ₹10 lakh. We can help you understand where your money will go before you start.
How long does it take?
A typical launch can take around 45–90 days, but the timeline depends on the product, formulation, testing, packaging and approvals involved.
Which product categories do you support?
We support Perfume & Fragrance, Beauty & Skincare, Ayurveda & Wellness, Nutraceuticals and other consumer-product categories relevant to D2C brands.
How do you help choose a manufacturer?
We match you with suppliers based on your product category, quality expectations, MOQ needs and launch requirements.
What is a typical MOQ?
MOQs vary by category, supplier and product type. We help compare options so you can choose the right starting volume for your launch.
What is the difference between private label and custom formulation?
Private label often uses an existing supplier formula, while custom formulation is tailored to your brand goals. We help you decide which path fits your product and launch plan.
Can I sample products before production?
Yes. We recommend sampling so you can review texture, scent, feel and performance before finalizing production.
Do you support packaging and branding?
Yes. We help with packaging design and branding so your product looks polished and ready for launch.
Who handles licences, testing and compliance?
Requirements vary by category and supplier. We help guide compliance support, testing and license needs so you understand what is involved.
Can you help launch on marketplaces or my own website?
Yes. We support marketplace launch on Amazon, Flipkart, Nykaa and other platforms, as well as your own D2C website. Eligibility varies by category and channel.
Let's talk before
you invest.
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